with thanks to:
Who benefits from location Intelligence?
MARKETING
Did our marketing mix deliver incremental foot traffic?
Have we got the right visitor to spend ratio?
Did our regional marketing have a greater cut through than national?
What is my real ROI on all media channels deployed?
SALES
What is our visitor to sales conversions?
Do repeat visitors spend more than one-offs?
What incremental sales do we experience for every extra minute a customer is in store?
What is the exact cost of losing each visitor that walks in?
How effective have sales staff been in closing?
OPERATIONS
What is the optimal layout for my business?
How do customers engage with our installations?
Are we neglecting certain hotspots in store?
How can I negotiate better deals with 3rd parties with my new information?
FINANCE
How can I have some science around what marketing, sales & operations deliver?
How can I accurately report on Sales, Marketing & Operations ROI?
Are we investing the right amount into our best performing sites?